Airbus at Farnborough Airshow
Summary Day 4
The Farnborough Airshow has a reputation for attracting the most innovative ideas from the aerospace industry, so it is appropriate that Airbus’ new cabin concept “Airspace by Airbus” was in focus all week. Airspace was highlighted on Day 4, when the company also wrapped up its Farnborough Airshow commercial activity with $35 billion of total business announced during the week.
Pleasing passengers and operators alike
Visitors to Farnborough have seen a preview of the Airspace by Airbus experience, which connects the well-being of passengers and the operational performance for airline customers with the perfect blend of features and services. Based on four dimensions – comfort, ambience, service and design – Airspace brings together the best of Airbus’ innovation.
Airbus is displaying a representative Airspace cabin interior section in the Airbus Group pavilion, along with showing off the new cabin brand on large video boards and advertisements spread around the show. This messaging showcases the Airspace principles, which create a unique passenger experience that is more relaxing, inspiring, beautiful and functional.
Airbus’ A330neo is the launch vehicle for Airspace. The aircraft – along with the A350 XWB – will begin a new family of cabins that inspire airlines to build new-generation flying experiences for passengers, while optimising economic performance of their aircraft.
Airspace: The signature passenger experience
The Airspace cabin is inspired by the A350 XWB and shaped by the excellent passenger feedback Airbus has already received from people flying on its new-generation widebody aircraft. On the A350 XWB, Airspace cabins will increase the already-significant passenger and operator appeal of the jetliner – which is shaping the future of medium- to long-haul airline operations around the globe.
Signature design elements recognisable throughout all Airspace cabins include wider seats; larger overhead storage bins; spacious, contemporary lavatories with antibacterial surfaces; along with unobstructed under-seat foot space. Other features are a unique and customisable welcome area at the main passenger boarding door, the latest in LED technology for ambient lighting, as well as clean shapes and surfaces throughout the interior.
Airspace was launched earlier this year and Airbus’ commercial activity at the Farnborough Airshow showed the concept already is taking off with passengers and operators. Announcements during the week that involved aircraft to be equipped with the Airspace cabin included Virgin Atlantic Airways’ A350 XWB order and the four A330-900neo (new engine option) aircraft that ARKIA Israeli Airlines will receive.
Choose. Fly. Love. I Fly A380
Comfort is at the heart of the superior passenger experience Airbus jetliners provide – a philosophy that is clearly evident on the A380. More than 130 million travellers have experienced the unrivalled feeling of flying on an A380 – and now Airbus is making a trip aboard the A380 even easier.
Today, the company formally launched the “I Fly A380” website – an innovative and easy-to-use booking assistant that allows passengers to browse all A380 flights, destinations and airlines – then click on the desired flight and be taken seamlessly to the airline website to purchase their ticket.
The “I Fly A380” booking assistant is transforming the way travellers plan their trip – and also connecting the large number of A380 enthusiasts around the world on the website’s social “wall.” Visit iflyA380.com to book an A380 flight– awesome starts here!
Airbus wins $35 billion of new business at Farnborough
Day 4 also marked the official conclusion of Airbus’ commercial activity this week with an end-of-show wrap-up press conference. It was announced that the company’s new business at the Farnborough Airshow totalled 279 new and upsized aircraft worth $35 billion – including 197 firm orders and commitments for 82 jetliners.
Underscoring Airbus’ position as a market leader, this business activity comprised orders and commitments for both single-aisle and widebody aircraft. The A320 Family accounted for 269 of the orders and commitments this week – 140 of which were firm orders for the A321neo (new engine option), reflecting the trend for upsizing to the largest member of the best-selling Airbus single-aisle family. For widebody aircraft, the company announced new firm orders for 10 aircraft – eight A350-1000s and two A330-300s.
“We have a product line that features commonality, efficiency with profitability – we’re very proud of that going forward,” said John Leahy, Airbus’ Chief Operating Officer – Customers, during the media briefing. “Our aircraft burn less fuel, they are better for the environment, and they certainly are more comfortable with the 18-inch seats we have as standard.”